5 Things Internet Marketers Should Know
by Buzz Spreeman

Internet Marketing can become a very nice income if you know how to get started and what to do next. Here is a checklist of some things to help you out.
1. Do You Have a Plan?
Whether just starting out or having experience an Internet Marketer must and I mean must have a game plan. Yes, adjustments can be made as you grow your online business just as businesses do in the brick and mortor world. But without a business plan you might as well play the lottery, as your chance of success is probably better!
2. Where Do I Start?
There are a few ways to research the Internet Marketing arena. One way is to type in “affiliate marketing” or “affiliate marketing forum” into your browser. Check out some sites and take notes because taking notes makes you remember better.
3. What Types of Products Can I Promote?
There are a few types of products meaning physical or digital. Physical products are those where affiliate members can promote company websites that sell products such as handbags, books, clothes, etc.. Digital products are usually downloadable instantly(like and ebook) from a website upon purchasing from your affiliate link given to you by a company.
4. How Much Money can I Make?
How much do you want to make? This goes back to your planning stages. If you want to pay some bills then work towards that goal. If you want to make a business out of Internet Marketing then don’t stop until you reach that goal.

Too many people think they cannot create a real online business. They make some sort of feeble attempt because of the lure of easy money online and quit. Are you one of those? I hope not!

Upon receiving your first check in the mail things will seem a little brighter. Internet Marketing just became fun!
5. Where Do I go from Here?
Now that you are all fired up about Internet Marketing the best thing to do is to find out which of the many ways to promote products is for you.

Choices include adding affiliate links to your web page if you have an existing site. Buying a new domain name and create a site around your new affiliate program. Most new Internet Marketers create paid per click ads at various sites which can be very inexpensive but watch out make sure you read all the rules and regulations first.

There are a ton of opportunities still available if you know how and what to do in the paid per click world. Purchase some products from reputable people to learn the proper way to quickly generate some income.

Start an opt-in newsletter. One of the secrets big money makers do is to have a list where they can send out newsletters every so often to subscribers. You don’t have to keep finding new customers all the time. A large list can generate hundreds if not thousands of dollars in a very short period of time. How much fun is Internet Marketing now?
As you realize Internet Marketing can provide you with an income well beyond your present status. There are virtually Billions made every year in this business. Make your plan and most of all get some proper training it will be well worth it in the long run. Purchase solid products to help you out in becoming a true Internet Marketing professional!
Buzz Spreeman is an experienced Internet Marketer that started making an income online after implementing the steps mentioned in this article. Go and get some solid tips and advise on how to create wealth online at:
http://www.my-linker.com/hop/wealthyaffiliatefeeder1

It’s surprising that a lot of business owners have never had proper branding done for their businesses. Starting with their company name. Many simply name their companies after themselves (ex. John’s Accounting Service, THM Enterprises, etc.) or just a name that they pull out of the air. What’s in a name? A rose by any other name would smell just as sweet. Right?…Wrong! Not if we called it a stinkweed! 

Your company name is everything. It’s a crucial part of your marketing and your brand. At the mere mention of your business’s name, clients and prospective clients should experience an emotional reaction. Your business name serves as an emotional anchor for your brand. So it should not be taken lightly. It’s ideal if your company name tells people what you do. Unlike the home improvement company that we came across named XRM Technologies. They actually install gutters, windows and vinyl siding believe it or not. 

So how do you come up with the right name for your company? For our clients, we use an exercise that we call the ‘name game’. Here’s how you “play it”. On a piece of paper, draw a line down the middle of the page, dividing the page into two columns. On the left side of the page, write down all of the problems or “pain points” that your prospect feels. I mean everything (ex. They have bad credit, can’t get credit cards, can’t get loans, have to pay higher interest rates, can’t get a mortgage or car loan, have to pay cash for everything, are embarrassed by their bad credit, etc.). Be very thorough and leave nothing out. 

Next, on the right side of the page, write all of the solutions to the problems and “pain points”. For example: problem – they have bad credit; solution– raise their credit score to a good score; problem – they are embarrassed by their bad credit; solution – instill in them a sense of pride from having an improved credit score. After you finish listing all of the solutions to the problems, look at all of your solution words and phrases and then piece them together to come up different names for your business. 

So, a real estate management company could be ‘Worry Free Property Management”. A florist could be ‘Last Minute Florists’. A dentist could be ‘Your Beautiful Smile Dental’. An insurance agency could be ‘Peace Of Mind Financial Services’. A fitness center could be “New You Fitness’. A green janitorial company could be ‘Clean, Quick & Green Janitorial’. A home improvement company could be ‘24 Hour Windows & Doors’. You get the idea. From your list, choose 6 – 10 of your best choices. Write them down on a piece of paper in column formation. 

Lastly, you want to do some surveys. Go to the local mall, bookstore or whatever place your industry prospects gather (the business district at lunchtime, supermarkets, seminars, hardware stores, hospitals, etc.) and get their input on your name selections. Perform at least 10 – 20 surveys. Tell them what you want your prospective customers to feel and think when they hear your company name (ex. trust your company, be relaxed, be excited, laugh, want to make money, become hungry, want to eat healthily, etc.). Ask them to listen to your choices and rank them each from 1 to 10 (1 being the worst and 10 being the best). Lastly, ask them if they didn’t like your name selections, are there any names that they’d recommend. This is powerful because your actual market tells you the name that appeals to them the most. 

The outcome of the ‘name game’ is a business name that appeals directly to your market. You effectively eliminate the possibility of having a non-compelling name that simply sounds catchy or flashy. Instead, you get a name that when your prospective and existing clients speak it, it instantly solves their problems.

Outsourcing to a Virtual Assistant (outsourced employee) can increaseproductivity, reduce costs and save you and your company time. Virtual Assistants, also known as VA’s, have been around for more than 10 years and in this day and age, utilize the technology era. They are highly qualified, educated and experienced people who basically can perform all of the same skills that traditional in-house staff provides. Many VA’s are College or University educated in business and office administration with work experience in an office setting.

We recommend a simple 3 step formula for determining what duties to assign an outsourced employee. First and foremost should be revenue producing functions. Simply write a list of what they should be. These include: appointment setting, cross-selling your existing customers on additional products and services (very important), telesales to new prospective customers, follow up sales calls on old leads that never closed, email blasting to generate new leads, internet sales, sending out online newsletters to existing clients, search engine optimization, blogging, article writing, handling your social networking (Facebook, Linked-in, Twitter, etc), updating your website with fresh content and articles, there are over 50,000 free classified advertising sites on the internet other than Craigslist.org they can post these ads for your business, and much more.

Secondly, are the revenue retaining activities. These include: customer service, technical support (online and on the phone), internet “live chat” on your website, invoicing, billing, taking phone payments, collections, sending out birthday or thank you cards and gifts to clients, fulfilling client information requests and more.

Third and last, are the non-revenue producing functions. These include: book-keeping, accounting, payroll, data entry, document and contract preparation, programming, research, answering your emails and cleaning up your inbox, scheduling and managing your calendar, acting as an answering service, fulfilling information requests from prospective clients, office management, employee scheduling, presentation preparation, making travel arrangements, desktop publishing, computer training, medical/legal transcription and more.

The benefits of outsourcing to a qualified VA are plentiful. VA’s use their own equipment so there is no wear and tear on your office equipment or a need for special equipment. By outsourcing to a VA rather than hiring an in-office assistant, you will never need to pay employment insurance, vacation pay, sick pay, or contribute to retirement plans and worker’s compensation.

There is no cost for training new or existing employees; VA’s are already qualified. There is no need for extra office space; VA’s do everything off location. There’s no need to worry about in-office employees requesting time off; VA’s are available when you need them. Like you, a quality outsourcing firm understands the needs of businesses today, ensuring the success of their clients. A good outsourcing firm values each and every client; it is because of these clients that they ensure your VA’s will aid in the success of your business.

How else can outsourcing to a VA save you money? VA’s are pre-trained and experienced individuals with the ability to catch mistakes made in-office, not only saving your business money but also protecting your business reputation.

And for those in-office employees that you cannot go without, a VA can take a little of the never-ending workload or less-important projects off their shoulders to ensure you, as a successful business, maintain your quality reputation and increase employee productivity.

So the question really should be, “why didn’t I do this years ago?”